The fashion industry is the world’s second-largest polluter, and the world consumes 80 billion pieces of clothing each year. New again is a sustainability project by emerging designer Gina Snodgrass.
With only 10% of clothes donated to charity stores ending up sold, New again repurposes existing garments and utilises dead stock fabrics to reduce fashion waste. Conceptually driven, Gina’s work explores the gendered nature of clothing, seeking to challenge social and cultural perceptions of gender and dress. In New Again a trouser becomes a skirt. Two blazers merge to one. Gendered garments become fluid. Garments from another time are made new.